True; it’s a little creepy. But from a marketing standpoint I think it’s sheer brilliance. Talk about provocative. And viral.
If you’re not sure where to start, you can lead with the dead people games. Then maybe head over to Ask Death. (“My best friend seriously reeks. It’s like a herd of goats sought shelter in his armpits. How do I tell him without getting smacked?”)
[Jam of the Day]: Norman Greenbaum, Spirit in the Sky
Hat tip to Patch for sending this along!