Still snowed in, I decided to do some work this morning. Part of my day job includes a fair amount of research. As you might then suspect, I discover handfuls of new blogs on a near daily basis. And it’s recently come to my attention that most blogs dealing with copywriting (or any other form of writing) are rocking some pretty shitty design.
I’ll be the first to admit that the design of this blog isn’t great. It’s one of the standard Blogger templates that I frankly haven’t done anything with because I’m more concerned about the look and feel of sites that host my professional writing (online portfolio, more topic-focused blogs, etc.) than the stuff I randomly dump here.
I’ll also tell you that from a design standpoint, we should be doing more with our work blogs.* We use a standard Moveable Type template, spruced up by one of our designers before she left. But the template itself isn’t conducive to what we’re going for. So we’re planning on modifying it at some point.
That’s because we know and understand that the packaging matters. And no matter how stellar the writing is, people aren’t likely to stick around if it looks like a site hasn’t been updated since the Clinton/Lewinsky scandal.
But let’s look at who’s getting it right:
Now let’s look at who needs a face lift:
Successful and Outstanding Bloggers [That banner typography actually made me dry heave]
The Marcom Writer Blog [Go Bears!]
James D. Brausch [Nice pop-up to boot]
Content Done Better [Clean-ish but not pretty]
Become a Copywriter
The lack of design attention to copywriting blogs is a little astounding to me. Copywriting is about connecting with an audience, selling a feeling, an idea, (not necessarily the product), telling a story. In accordance, the look and feel of a site plays a big part in telling that story. Especially when you consider that users:
A. scan web pages rather than reading them
B. decide the validity of a site in under three seconds
Copywriter I may well be, but I’m a user, too. Poor design isn’t going to sell me on reading your blog once, let alone coming back for multiple pearls of writing wisdom. Throw me a bone–let me know your blog isn’t a spammy SEO/AdSense site.
*Much as I’d love to link our corporate blogs…well. I say naughty words here and would not like this blog to become synonymous with that of the one I write for my employer. You understand, right? 🙂
[Jam of the Day]: What Made Milwaukee Famous, Hellodrama